To increased your visibility online research has shown that websites that use video score a lot more points with search engines, giving your business a boost over your competitors who do not use them.
Video capitalises on the human brain’s craving for visual stimulation. When combined with audio this leaves a very powerful impact on the viewer that leads to better visitor engagement with your brand. This also increases the return visits to your website particularly if you add videos regularly.
Video provides an easier method to communicate with your audience by immediately bring your message to life in a way your audience can easily relate to and remember.